Lenovo Philippines launched a new global campaign dubbed as “Make Life More Fun” last 24th of May, 2010 at Olio Bar and Restaurant, Banilad, Cebu City. The Fun Launch introduced their new range of idea brand of consumer PCs and notebooks: IdeaPad and IdeaCentre. The global campaign’s core message is based on connecting with spontaneous moments of fun experienced by Lenovo consumers.
Lenovo’s idea brand of laptops and PCs offer a new range of features that complement users’ wide range of personalities and ideas of having fun. These products are designed as tools for having fun, whether that means being on the go, playing video games, or running a small business. The following computers have clever features that inspire fun and creativity.
- · IdeaCentre A300 ultra-thin all-in-one desktop – A stylish multimedia AIO.
- · IdeaPad Z460 entertainment laptop – Affordable multimedia notebook.
- · IdeaPad U460 – An ultraportable laptop.
- · Lenovo V460 – An IdeaPad laptop for small business.
- · Lenovo B460 – And IdeaPad for small business and home office laptop
- · ThinkCentre A70z – An all-in-one desktop for business.
- · ThinkPad Edge 14” laptop
These new models have fun features which include Veriface Facial Recognition Technology, Long Battery Life, You Cam, Direct Share, OneKey Theatre II, FingerPrint Reader, SlideNav, Lenovo Security Suite, and Switchable Graphics. Also, these products are powered by the new 2010 Intel Core Processor Family: Intel Core i7, i5 and i3.
What is Your Idea of Fun?
During the Fun Launch, Lenovo also announced their newest blogging contest: “What is your IDEA of FUN?” Lenovo Blog Contest. The Lucky winner of this contest will receive a Lenovo IdeaPad S10-2 netbook. This contest is open only to all registered media guests of the Lenovo Fun Launch.
Lenovo is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by the Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufacturers and markets reliable, high-quality, secure and easy-to-use technology products and services.