PR: Havaianas Celebrates Golden Anniversary in MYOH 2012

50 Colorful Years of Summer and Style: Havaianas Celebrates Golden Anniversary in MYOH 2012

This year, Havaianas will take you through a colorful and exciting tour back to where it all started. As the brand celebrates its 50th anniversary, Make Your Own Havaianas 2012 is geared to be the most special one yet. Havaianas will let you experience this through Make Your Own Havaianas’ exhibit. The Havaianas story is told through a blaze of color and fashion, showing how Havaianas paved the way for flip-flops to become a respected style statement the world over.

“We believe that every Havaianas pair that you own has a story to tell, and all those stories combined from our fervent supporters play a big part in the brand’s history. For this reason, Make Your Own Havaianas will not just be a branding event where they can design their own pair, but a gathering that will honor everything that contributed in making the brand what it is now,” shares Anne Gonzalez, Managing Director of Havaianas Philippines.

In true Havaianas fashion, self-expression has never been this chic with its ten special pins that speak volumes of its heritage. The happiness, 1962, Brasilipinas and soccer ball, all trace back to its roots in Brazil. Embellish these on soles that run the vibrant spectrum of the rainbow: from a pop rose, to an ice violet and lemon green, to the exclusive Make Your Own Havaianas estampas sole, these all remind you of the beautiful bursts of sunshine on a warm summer day.

50 Is the New Chic

Only the best things—and brands—age gracefully. Fifty colorful years have passed, yet Havaianas has remained the flip-flop of choice for most of the laid-back fashion lovers across the globe, as the brand has always stood for things that make them happy—summer, style and good memories.

“Aside from being a long-standing icon of summer, Havaianas also banners Brazil’s spirits through its eclectic designs and dazzling colors. Its vibrant varieties have also complemented the charm of countries that are blessed with sunshine all year long, like the Philippines,” adds Ammiel de Leon, Marketing Head of Havaianas Philippines.

From August 2 to August 5, step into the most special Make Your Own Havaianas yet at the SM City Cebu Northwing Arium. By mixing and matching colorful straps, soles and pins inspired by the brand’s heritage, vintage fashion and golden anniversary representations, to learning the story of their much-loved flip-flop brand, Havaianaticos will truly take part in creating yet another history by making a pair that will stand for their taste and will bring happy-fashion right at their feet. Tag all your Havaianas tweets and Instagram photos with #myohcebu2012.

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Take part in the Havaianas story as the brand celebrates its 50th year of sharing summer happiness. In line with our 50th celebration, we want to share our happiness with Operation Smile. For each pair you purchase that is embellished with a Happiness pin, you donate Php 100 to Operation Smile, a charity organization for children that provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the globe. Mark your calendars for Make Your Own Havaianas 2012 at the Northwing Atrium of SM City Cebu from August 2 – 5, 2012. For more information, visit http://makeyourownhavaianas.com.

About the Author Empress Of Drac


Empress often finds herself either lost inside her mind or lost in beautiful scenic places. She's currently doing the things she loves while maintaining a minimalist lifestyle. This blog is all about her journey in living a simple and contented life, her quest to see the world via budget traveling, and her love to share to people everything that she is passionate about.

She does not absolutely conform to any beliefs or philosophies. Though she's fascinated with minimalism and is currently embracing the minimalist lifestyle, she doesn't want to define her existence based on these realities alone. For her, life is too diverse, too colorful, too mysterious, it would be a waste of experience (and time) to imprison herself to a few sets of ideas. Google+ | Twitter

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Published by Empress Of Drac

Empress often finds herself either lost inside her mind or lost in beautiful scenic places. She's currently doing the things she loves while maintaining a minimalist lifestyle. This blog is all about her journey in living a simple and contented life, her quest to see the world via budget traveling, and her love to share to people everything that she is passionate about.

She does not absolutely conform to any beliefs or philosophies. Though she's fascinated with minimalism and is currently embracing the minimalist lifestyle, she doesn't want to define her existence based on these realities alone. For her, life is too diverse, too colorful, too mysterious, it would be a waste of experience (and time) to imprison herself to a few sets of ideas. Google+ | Twitter

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5 Comments

  1. Congrats to Havaianas for 50 successful years. I’m sure it will be a wonderful and festive event. I will try to make it but it will hard to get time off right now since I just came back from vacation a week ago.

  2. What a cool idea. Not only are they showing you their history but giving you a chance to be apart of it by creating your own original pair.

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