Do you know that Havaianas became popular worldwide in 1998 after the the company customized a style of sandals for the World Cup that featured the Brazilian flag? Havaianas is a Brazilian brand of slip slaps that has been around since 1962. These flip-flops became wildly popular in the United States because lots of Hollywood celebrities were spotted wearing them. The company’s famous slogan “Havaianas. The Real Ones.” was created to knock-out other companies who tried to imitate their brand styles.
MAKE YOUR OWN HAVAIANAS TURNS 5
It is time again for the fashion event anticipated by all fashionistas and stylistas. Havaianas, the world’s favorite flip flops brand, is celebrating its 5th year of offering Filipinos the chance to add personalized color and style to their lives—and their happy soles.
Havaianas, the first flip flops brand to offer pair customization in the country, holds its 5th annual Make Your Own Havaianas event at SM City Cebu Northwing Atrium from July 30 to August 2, 2010. In honor of this landmark anniversary, Havaianas aims to make this fashion event bigger, better and brighter than ever.
“We always endeavor to improve Make Your Own Havaianas every year” says Anne Gonzalez, Managing Director of Havaianas Philippines. “This year, though, we can really say that we’re going all out. We’re celebrating the 5th installation of this trademark event in honor of all the Havaianaticos that show
Make Your Own Havaianas 2010 is the perfect venue to unleash your creativity and let your imagination go wild. Aside from the extensive color palette of Top and Slim soles and straps, Havaianas fans can choose from stylish new options—from silver letter pins and crystal studded pins to jelly, fluorescent and glow-in-the-dark Top straps.
True blue Havaianaticos (those obsessed with these comfy and stylish flip flops) can select a Philippine-designed MYOH commemorative sole and pin as mementos of this historic event. With all these options, you’ll never run out of creative ideas for your own personal version of the word’s favorite flip flops.
So head over to SM City Cebu Northwing Atrium from July 30-August 2, 2010 and Make Your Own Havaianas.