Kraft Cheez Whiz’s Palamantasan Kicks Off in Cebu

Palamantasan 2010, the first interschool competition among grade school students nationwide, was successfully held last 17th of July at Lapu-lapu Central Elementary School. The event aims to educate the young minds about the importance of proper nutrition and healthy diet.  Kraft Cheez Whiz, one of the most-loved cheese brands in the country in partnership with the Department of Education initiated the said event.

Nutrition Education

Palamantasan is a school-based program to further raise public consciousness and enhance nutrition education in schools.  According to Dr. Alex Dan Tacderas, Category Manager for Cheese and Spoonables, Kraft Foods Philippines, School is second to home where children learn basic lessons and values.  He said that this is the very reason why they direct their cause and execute their programs in schools – in both an enjoyable and educational way.

Kraft Chiz Wheez and DepEd declared Palamantasan as a nationwide nutrition advocacy that will be conducted until the month of September.

Winners

Below are Palamantasan Winners for the Lapu-lapu Elementary School Leg.

Essay Writing – Despi Montesa (91.7%)
Jarchitecture – CH Whizy – Body Protector (84.33%)
Speech Choir – Team Aktibo (95%)
Sandwich Art – Mrs. Dina and her daughter, Samantha Montero (93%)
Cheering – She Brats (85.33%)

The winners will be competing in another round of higher level competition. Visit http://palamantasan.com for more details.

About Kraft Foods

The combination of Kraft Foods (http://kraftfoodscompany.com) and Cadburry creates a global powerhouse in snacks, confectionery and quick meals.  With annual revenues of approximately $50 billion, the combined company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries.  The combined company’s portfolio includes 11 iconic brands with revenues exceeding $1 billion – Orea, Nabisco and LU biscuits; Milka and Cadburry chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses, dinners and dressings; and Oscar Mayer meats.  Another 70+ brands generate annual revenues of more than $100 million.  Kraft Foods (NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Photo Credit: Jorich Ponio

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